Your Growth, Our Future
At Bridgestone, we know what matters most—our people. That’s why we’re committed to creating a workplace where you feel safe, supported, and inspired to grow. We champion internal development, offer flexibility that fuels wellbeing and performance, and provide the stability of a globally trusted brand.
When you join us, you’re not just joining a team—you’re joining a community. Together, we’re driven by our mission of Serving Society with Superior Quality.
🌟 Why You’ll Love Working With Us
- 💰 Competitive total remuneration including base salary, variable pay, and allowances
- 🚘 Exclusive discounts on Bridgestone tyres and servicing—for you, your family, and friends
- 🧠 Wellbeing support including financial education, mental health resources, and retail discounts
- ❤️ Paid volunteer leave to support causes that matter to you
🌱 A culture that values growth, inclusion, and purpose
About the Role
Due to an internal promotion, we’re looking for a commercially savvy and people-focused Regional Franchise Manager to lead and elevate our franchise network across Western Australia. Reporting to the State Retail Operations Manager – WA, you’ll play a pivotal role in driving profitability, strengthening franchise relationships, and ensuring operational excellence across your region.
🔧 What You’ll Do
- Strategic Leadership: Partner with franchisees to develop tailored business plans and drive performance across tyre, auto service, and retail categories
- Franchise Engagement: Build strong, respectful relationships that align with Bridgestone’s TRACE behaviours
- Operational Excellence: Support new store launches and franchisee onboarding, while championing key programs and initiatives
- Performance Management: Achieve sales and profit targets, optimise store operations, and implement growth strategies
- Safety & Sustainability: Lead by example in promoting Bridgestone’s ‘Perfect Safety’ vision and E8 Commitment
About you
You’re a results-driven leader with a passion for retail and a knack for building high-trust relationships. Whether you’re an experienced franchise professional or a high-performing store manager ready to step up, you bring a strategic mindset and a hands-on approach to everything you do.
✅ What You Bring
- Proven experience in retail operations, franchise management, or field sales (automotive/tyre industry preferred)
- Strong commercial acumen and understanding of business planning and customer engagement
- Familiarity with the Franchising Code of Conduct
- Excellent communication and influencing skills
- A collaborative, safety-first mindset with a commitment to continuous improvement
- Flexibility to travel across WA to support your franchise network
- Tertiary qualifications in sales, marketing, or franchising (desirable but not essential)
About Bridgestone
We’re a global leader in tyre and mobility solutions, with a footprint that spans company-owned stores, franchise partners, and mobile servicing across Australia and New Zealand. Our 2,000+ passionate teammates are united by a shared purpose: to keep individuals, businesses, and industries moving—safely and sustainably.
Ready to Drive Change?
If you’re ready to lead with purpose and make a lasting impact, we’d love to hear from you.