Bridgestone China

 

About Us

Since its establishment in 2004, Bridgestone (China) Investment Co.,
Ltd. has remained committed to the Chinese market. We have
consistently provided Chinese consumers with safe, reliable, and
high-quality travel experiences, setting an industry benchmark. Our
efforts focus on meeting customer needs while contributing to
sustainable development in China. By prioritizing safety, quality, and
environmental responsibility, we aim to shape a better future for all.

At Bridgestone China, we reaffirm our strategic framework as the
foundation for success. Our business goal is to lead in the Premium
tire business by delivering high-quality products and services. This
goal is a promise to our customers, partners, and employees that we
will innovate, improve, and exceed expectations. Through rigorous
R&D, stringent quality control, and a customer-centric approach, we
strive to set new standards in the premium tire market and drive the
industry forward.

 

 

 

 


 

About Us

Since its establishment in 2004, Bridgestone (China) Investment Co., Ltd. has remained committed to the Chinese market. We have consistently provided Chinese consumers with safe, reliable, and high-quality travel experiences, setting an industry benchmark. Our efforts focus on meeting customer needs while contributing to sustainable development in China. By prioritizing safety, quality, and environmental responsibility, we aim to shape a better future for all.

At Bridgestone China, we reaffirm our strategic framework as the foundation for success. Our business goal is to lead in the Premium tire business by delivering high-quality products and services. This goal is a promise to our customers, partners, and employees that we will innovate, improve, and exceed expectations. Through rigorous R&D, stringent quality control, and a customer-centric approach, we strive to set new standards in the premium tire market and drive the industry forward.

Our Locations

Bridgestone China has a comprehensive system covering production,
management, R&D, and sales, ensuring efficient operation and
customer value delivery. A local autonomous organization fosters
innovation, agility, and responsiveness. The goal is to be a competitive
and respected brand in China, trusted for quality and excellence.

The headquarters is in Shanghai, a global city and the nerve center
for operations. Tire business strategies tailored to China's market are
formulated and implemented here. Two branch offices in Guangzhou
and Wuxi help expand reach and serve customers nationwide.

To support growth and innovation, Bridgestone group has invested
two plants with cutting-edge technology. These are backed by R&D
centers and training programs. R&D focuses on understanding
China's market requirements, enabling the development of products
suited to local conditions and customer preferences.

 

 

 

 


 

Our Locations

Bridgestone China has a comprehensive system covering production, management, R&D, and sales, ensuring efficient operation and customer value delivery. A local autonomous organization fosters innovation, agility, and responsiveness. The goal is to be a competitive and respected brand in China, trusted for quality and excellence.

The headquarters is in Shanghai, a global city and the nerve center for operations. Tire business strategies tailored to China's market are formulated and implemented here. Two branch offices in Guangzhou and Wuxi help expand reach and serve customers nationwide.

To support growth and innovation, Bridgestone group has invested two plants with cutting-edge technology. These are backed by R&D centers and training programs. R&D focuses on understanding China's market requirements, enabling the development of products suited to local conditions and customer preferences.

Working at Bridgestone

Culture

Innovation, Inclusive and Values Driven
Bridgestone China drives value creation through the Business
Shaping Scenario framework. We implement PDCA cycles
(Plan-Do-Check-Act), Root Cause Analysis, Rational Standardization,
Data-Driven Decision Making, and Key Process Control to enhance
operational and business excellence.

Our mission is "Serving Society with Superior Quality", guided by
"Safety First, Always". We optimize processes for peak productivity,
ensuring efficiency and exceptional outcomes. The principle of
"Jukuryo-Danko"(Decisive Action after Thorough Planning) is central
to our culture, emphasizing meticulous planning and resolute
execution. It highlights that strategies need decisive action to be
effective. Through cultural reinforcement, we empower employees to
advance management practices, refine work quality, and uphold the
innovative spirit that defines our legacy.

 

 

 

 

 

Culture

Innovation, Inclusive and Values Driven
Bridgestone China drives value creation through the Business Shaping Scenario framework. We implement PDCA cycles (Plan-Do-Check-Act), Root Cause Analysis, Rational Standardization, Data-Driven Decision Making, and Key Process Control to enhance operational and business excellence.

Our mission is "Serving Society with Superior Quality", guided by "Safety First, Always". We optimize processes for peak productivity, ensuring efficiency and exceptional outcomes. The principle of "Jukuryo-Danko"(Decisive Action after Thorough Planning) is central to our culture, emphasizing meticulous planning and resolute execution. It highlights that strategies need decisive action to be effective.

Through cultural reinforcement, we empower employees to advance management practices, refine work quality, and uphold the innovative spirit that defines our legacy.

Brand

Premium Leadership, Quality-Driven Development
Bridgestone China aims to strengthen its premium tire leadership in
China while boosting sales profitability through strategic focus on
replacement and original equipment (OE) segments.

In the replacement market, the "Retail Focus Transformation" initiative
prioritizes customer-centric solutions, enhancing experiences to
exceed expectations and building lasting brand loyalty. 

For OE operations, the company deepens collaborations with Center
of Excellence (COE) partners, optimizing portfolio management
through innovation. By aligning with top automotive manufacturers,
Bridgestone elevates product standards, expands market influence,
and cements its reputation as a premium technical partner. 

Through continuous innovation, sustainable practices, and stakeholder
value creation, Bridgestone China positions to redefine mobility
standards while achieving transformative milestones in the world's
largest automotive market.
 

 

 

 

 

 

Brand

Premium Leadership, Quality-Driven Development
Bridgestone China aims to strengthen its premium tire leadership in China while boosting sales profitability through strategic focus on replacement and original equipment (OE) segments.

In the replacement market, the "Retail Focus Transformation" initiative prioritizes customer-centric solutions, enhancing experiences to exceed expectations and building lasting brand loyalty. 

For OE operations, the company deepens collaborations with Center of Excellence (COE) partners, optimizing portfolio management through innovation. By aligning with top automotive manufacturers, Bridgestone elevates product standards, expands market influence, and cements its reputation as a premium technical partner. 

Through continuous innovation, sustainable practices, and stakeholder value creation, Bridgestone China positions to redefine mobility standards while achieving transformative milestones in the world's largest automotive market.

 

Growth

Empowered Progress &  Career Development
At Bridgestone, we understand that the journey of every new team
member is crucial to their success and our collective growth. That is
why we have meticulously designed the Be Bridgestone Program—a
comprehensive onboarding initiative tailored to empower our new
employees and set them up for a rewarding career with us.

Be Bridgestonian Program includes position-related specific training,
company cross-function general introduction, plant and on-site retail
store visiting. The purpose is to support our new teammates to fit into
new organization, understand company culture and contribute
effectively as teammate.

 

 

 

 

 


 

Growth

Empowered Progress &  Career Development
At Bridgestone, we understand that the journey of every new team member is crucial to their success and our collective growth. That is why we have meticulously designed the Be Bridgestone Program—a comprehensive onboarding initiative tailored to empower our new employees and set them up for a rewarding career with us.

Be Bridgestonian Program includes position-related specific training, company cross-function general introduction, plant and on-site retail store visiting. The purpose is to support our new teammates to fit into new organization, understand company culture and contribute effectively as teammate.

 

 

Rewards

Celebrating Dedication and Inspiring Futures
In the spirit of celebrating our shared journey and honoring those
who have been the backbone of our success, we held the
Long-service Award Ceremony. This special event not only shows
recognition for our veteran employees but also to inspire the entire
organization by highlighting the profound impact that dedication and
perseverance can have. Each of these employees has a unique story
—one filled with milestones, challenges overcome, and countless
contributions that have shaped the very fabric of our company. By
sharing these stories with Bridgestone, we aim to foster a deeper
sense of community, pride, and motivation among all our team
members.

 

 

 

 

 

 


 

Rewards

Celebrating Dedication and Inspiring Futures
In the spirit of celebrating our shared journey and honoring those who have been the backbone of our success, we held the Long-service Award Ceremony. This special event not only shows recognition for our veteran employees but also to inspire the entire organization by highlighting the profound impact that dedication and perseverance can have. Each of these employees has a unique story—one filled with milestones, challenges overcome, and countless contributions that have shaped the very fabric of our company. By sharing these stories with Bridgestone, we aim to foster a deeper sense of community, pride, and motivation among all our team members.