BSTVN-Executive, Product & Price Marketing

Job Summary

As a Product & Price Executive in the RE tire industrial (consumer and commercial), you will play a critical role in developing and executing strategies to drive growth and awareness for tires products. You will collaborate with cross-functional teams, including Engineering, BD, Sales, and regional office, to ensure the successful of product, go-to-market strategies, and new products launches. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising, and promotion of the company.

This role will need to communicate effectively on multiple levels, by delivery strategies clearly and effectively.

Responsibilities

1. Product & Price Positioning and Strategy:

Develop and analyse pricing strategies, models, tactics, and action plans to meet business objectives.
Define clear product positioning and differentiation strategies along with Price analyse.
Develop and maintain a deep understanding of the Tires market.
Understand the product offering and evolution of the product and the relation to the enthusiast market from the tire side.
Implements strategy for Mid-term Product Planning and influences others to achieve goals and Mid-term Business Plan.

2. Product Launch:

Plan and execute product launches.
Identify new product/application opportunities.
Create compelling product messaging and positioning to effectively communicate product benefits.

3. Content Creation:

Develop collateral such as product datasheets, brochures, and sales presentations.
Create content including product enhancements and catalogue/spec sheets.
Manage and update product-related content on the company website and others.

4. Sales Enablement:

Work with regional & Engineer team to provide training and support to the sales team to ensure they are well-equipped to sell the right products.
Support to develop sales tools and materials to facilitate the sales process.
Monitor and analyse sales performance after products launched.

5. Market Analysis:

Conduct market research to understand customer needs, preferences, personas, and competitive landscape.
Analyse market trends, customer feedback, and competitor activities to identify opportunities and threats.
Make data-driven recommendations for product improvements and enhancements.
Work with stakeholders to help deliver value messaging to the target customers

Requirements

• Education: Bachelor’s degree as minimum required
• At least 4-year experience in related work.
• Car driving skills (at least having B2 driving license) is required.
• Experience in pricing/product management, or sales and marketing analytics in automotive industry.
• Familiar with international working environment.
• Ability to establish priorities and procedures for accomplishing work within established deadlines; ability to lead multiple projects and manage toward deadlines and deliverables.
• Language: Fluent in Vietnamese and English

Skills

Other:

• Willing to travel frequently to update the market intelligent, no hesitation to work in the field
• Knowledge/passion with mobility/automotive/marketing
• Willing to work in a multifunction team and able to work with other global teams.
• Open to change and must embrace the concept of continuous improvement.
• Effective communication and presentation skills.
• Strong ability to use Excel and other analytical tools (such as Power BI) to visualize business situations
• Knowledge about automotive industry, car manufacturing
• Data analysis/visualization tool using skills
• Consumer insights research skills

Local contract terms only