Job Summary
Shape the customer journey for Bridgestone Australia and New Zealand by driving smart automation, actionable insights, and measurable customer growth.
About The Role
The Senior Specialist, Marketing - Automation & CRM plays a pivotal role in shaping how customers across Australia and New Zealand experience the Bridgestone group. This position is responsible for developing and delivering customer remarketing, lifestyle, and loyalty programs that strengthen retention, engagement, and drive long-term value.
Reporting to the Customer Retention & CRM Manager, your responsibilities will include but not be limited to:
- Deliver multi-channel lifestyle and remarketing campaigns supported by clear customer journey mapping and aligned creative and messaging.
- Develop and maintain benefits programs across email, SMS, and outbound channels.
- Manage end-to-end execution, including vendor coordination, approvals, and offline elements such as terms and conditions, and point of sale materials, ensuring brand-aligned delivery.
- Build reporting, dashboards, and analysis to track engagement, conversion, retention, and ROI, and assess the effectiveness of remarketing and benefits programs activities.
- Support ongoing enhancement of marketing automation and CRM/CDP platforms by coordinating feature improvements, data quality initiatives, and enrichment of the single customer view.
About You
You will bring proven experience with Marketing Automation and CRM or CDP platforms, paired with a performance-driven mindset and a strong customer-first approach. Your working experience will demonstrate you can turn data, platforms, and process into meaningful customer outcomes.
In addition, you will possess:
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- 3+ years in marketing automation and retention / loyalty marketing / lifecycle program management
- Demonstrable experience and working knowledge of Marketing Automation and CRM / CDP platforms (e.g. Salesforce or similar)
- A performance-driven mindset with a customer-first approach.
- Advanced analytical skills and strong project management skills, experience applying Agile methodologies in delivery highly regarded
- Excellent written and verbal communication and stakeholder engagement skills.
- Ability to develop and maintain relationships with people at all levels both within the organisation, our franchise network and externally.
- Strong PC skills using the Microsoft suite of products.
About Us
We are proud to be a leader in tyre and mobility solutions, offering premium products and services that keep individuals, businesses, and industries moving. We meet the needs of customers wherever they are, with operations spanning company-owned stores, franchise partners, and mobile servicing solutions, with a team of more than 2000 passionate individuals across Australia and New Zealand.
Our People Commitment
At Bridgestone, we know what matters to our people. That’s why our focus is on creating the conditions for our teammates to feel safe and happy at work.
We’re passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.
We offer flexibility that enhances wellbeing and performance, and the security of working for a trusted global brand.
You’ll join a great team. We take pride in our friendly and supportive community. Together, we are working towards our mission of ‘Serving Society with Superior Quality’.
We believe in creating a workplace where you feel valued for your contributions and inspired to do your best work. Our perks include:
- Competitive total remuneration package, inclusive of market-related base pay, plus variable pay and allowances depending on your role.
- Discounts on Bridgestone tyres and servicing for you, your family and friends!
- Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.
- Annual paid volunteer leave to give back to a cause that matters to you – now that’s rewarding.
Your Growth, Our Future.