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Regional Market Strategy and Research Manager

Specialization:  Marketing
Location: 

Singapore, 01, SG, 239920

Date Posted:  02-Dec-2022

Bridgestone is dedicated to "serving society with superior quality." Our mission and values ensure world-class customer service and inspire us to be an outstanding corporate citizen in the communities in which we live and work.

Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.

Job Summary

Work Location: Singapore, reporting to Head of Marketing & Solutions, Bridgestone China & Asia Pacific. Scope: China & Asia Pacific region.

Responsibilities

  1. Market Strategy Development & Deployment: Initiates strategic topics and collaborates with operating companies within region to develop & drive key strategic initiatives in line with business & brand growth. This includes the study, ideation & alignment of go-to-market topics that includes & not limited to product performance, channel development, marketing effectiveness, supply chain issues, OE recursion, consumer behavior and pricing & profitability.
  2. Market Research
    • Research Design: Understand business/ brand objectives and design appropriate tools/ approach to generate required information. Evaluate program methodology and validate key data requirement.
    • Market Analysis: Provide competitive analysis & identify market trends based on various companies’ market offerings, economic/ industry data, pricing/ business models, consumer preferences and technology changes. Establish/ validate model for market sizing and demand forecast.
    • Data Analysis: Perform statistical analysis on multiple data sources, including internal data, surveys, customer database, online and other secondary research. Interpret data, formulate reports and make recommendations.
    • Data Collection & Visualization: Collect data on consumers, competitors and marketplace, and visualize information in actionable items, reports and presentations.
    • Consumer & Customer Research: Execute research to better understand and meet current & changing needs of our customers/ consumers, such as customer segmentation, usage & attitude, buying behavior, customer satisfaction, and brand preference.
    • Insight Generation: Generate insights and validation to support business, product development and branding initiatives. Measure effectiveness of marketing programs and strategies. 
  3. Project Management: Manage projects from conceptualization to execution.
  4. Subject Matter Expert (SME): Provide SME advice and review of strategy & research projects done in the Asia Pacific markets.
  5. Transversal Responsibility
    • All business decisions and actions must serve and be in line with the Group’s Essence, principles & values, TRACE, and our way to serve the community
    • Partnering with Business & Functional Leaders to champion, communicate, inculcate, drive, promote and live Bridgestone’s Essence and TRACE principles & values
    • Fostering and promoting diversity i.e. gender, generational, cultural, nationality-diversity and inclusion

Requirements

  • Bachelor’s degree in Business Management, Statistics, Mathematics or related discipline..
  • A minimum of 8 years of relevant experience in Market Research & Strategy, or consulting preferably across Asia markets, exposure to automotive industry related research is a plus.
  • Demonstrates skills in statistical analysis and survey design.
  • Knowledgeable and experienced with both qualitative & quantitative research methods.
  • Strong verbal and written communication, interpersonal and project management skills.
  • Operates independently, demonstrates resilience and thrives in uncertainty.
  • Ability to influence others without direct authority to achieve business objectives.
  • Ability to manage prioritization logically.
  • A Team player who is proactive and well-organized in providing consistent, high-quality output in a fast-paced team environment.
  • Demonstrated skills in MS Powerpoint/ Excel, database and data visualization tools (like Tableau).

Skills

Local contract terms only

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.