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BSCN-PR Specialist

Specialization:  Marketing

Shanghai, CN

Date Posted:  25-Nov-2021

Job Summary


media accounts on Zhihu and Tiktok:

Manage BS official website, and Baidu SEM to support BS brand messaging delivery and drive traffic for business, review and analyze performance and propose findings proactively for Bridgestone China digital strategy and spends optimization

Manage Zhihu/Tiktok content calendar to align with brand communications master calendar to deliver the integrated brand voice.

Work with digital agency partner day to day to control the quality of agency delivers excellent service and execution, and ensure KPIs and content plans are being achieved as planned.

Act as the owner to manage Bridgestone China internal communications, including but not limited to email newsletter, quarterly magazine etc.,

Support brand communications by social/digital campaign as assigned



Local contract terms only