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Retail Marketing Specialist

Specialization:  Marketing

Eastwood, SA, AU, 5063

Date Posted:  19-Nov-2021

About the role

Reporting to the Brand & Retail Marketing Manager, you will play an integral part in creating and managing retail marketing programs and developing partnerships that will increase lead conversion, improve our customer experience, and grow our customer retention through Bridgestone's retail network of stores. You will be responsible for: 

  • Managing retail marketing at the store/local level
  • Managing Store Launches to drive growth.
  • Manage store specific Search strategies such as Google My Business.
  • Responsible for continuous improvement within customer lifecycle journey development. This includes managing the existing Bridgestone CRM programs to increase customer value.
  • Accountable for marketing related field enquiry, stakeholder engagement and partnership and agency management.
  • Develop direct customer communications and create an annual calendar of email marketing campaigns.
  • Supporting the Retail Advertising function.

About you

We are seeking a driven, energetic and experienced marketing specialist to join our dynamic team of professionals. If you have a positive, energetic, creative and competitive mindset and are seeking to drive programs that will make a difference with a major brand, apply today. Applications are sought from confident professionals who can offer the following knowledge and expertise:

  • A tertiary qualification in commerce, marketing, or a related business discipline is highly desirable but not essential
  • An understanding of customer retention program principles
  • Strong analytical and problem solving abilities, and a high attention to detail
  • High level communication skills, both verbal and written
  • High level PC skills using the Microsoft Suite
  • High level of group presentation skills
  • Experience managing agency/supplier relationships
  • Experience or exposure to managing franchise relationships would be highly regarded

What we offer

The successful candidate will be rewarded with a competitive salary package including staff discounts. You will also join a globally recognised company that values its employees.

You will join us at our National Head Office in a brand new city fringe office location with your own personal undercover car park. 

About us

Bridgestone is a global leader in sustainable mobility and advanced solutions, providing products, services and solutions for a world in motion. 

We have a long-held tradition of excellence supported by a commitment to offer the highest quality products and services to all customers. Through our mission of "Serving Society with Superior Quality" Bridgestone strives to be a company trusted by the community and valued by its employees.